We are a venture design studio.
We help startups change the world.
Rapid urbanization means people everywhere need ways to get around the city that are fast and flexible. Scoot provides speedy electric scooter rentals, so busy urban dwellers can get where they need to go – on the fly.
Scoot came to Greenstart just before their first official launch. Our multidisciplinary designers worked with their team to make using their service seamless, fun, and affordable.
Greenstart led Scoot to think through each moment of the rental from the user’s perspective. How could they win over repeat customers from the very first ride? We helped plan everything from finding the keys to calling customer service.
The design team also put together the look and feel of the Scoot mobile app to complement their service.
Each of our design decisions contributed to the fresh, engaging brand we co-developed. Scoot successfully launched their first fleet without a hitch.
Power plants at big complexes like hospitals and universities waste billions of dollars every year making energy they never use. Root3 outfits them with tools that reduce their bills by 10 to 30%.
Root3 data was first organized as a dashboard for the engineers who operated on-site power plants, but it wasn’t working for its users. The software needed to be displayed in a radically simpler way. Greenstart reinvented Root3’s software as a suggestion tool that helped engineers manage their equipment in real time.
Greenstart also advised the team on how to differentiate their offering from demand-side energy efficiency companies. We helped Root3 transform a confusing energy dashboard into a potent tool with clear benefits and cost savings.
Renewable energy could scale a lot faster and at greatly reduced cost if electricity were easier to store. GELI’s software allows batteries to store energy when prices are low and sell it on the grid when prices are high.
GELI’s products stand out in an evolving market, but are technologically complex. Before Greenstart, the company hadn’t figured out how to elegantly explain their solutions to customers or investors.
Our storytelling experts mapped GELI’s products and services to real business problems. We used these insights to help them devise a new business model for open-source software. Greenstart coached the founders intensely on telling their story in clear terms. GELI now articulates its value to the audiences that matter most.
Bumper-to-bumper commuting is a headache for employees, and a bad commute can make or break a key hire for employers. RidePal connects commuters with on-demand shared buses complete with coffee and Wi-Fi.
RidePal joined the Greenstart portfolio as a business-to-consumer company with software modeled after public transportation apps. Our business model experts crafted a second revenue stream by offering the service to HR managers as an employee retention tool. Enterprise sales are now RidePal’s largest source of revenue.
Our designers kept both kinds of customers in mind as they organized the sequence of the RidePal mobile app and developed its look and feel. The company now has powerful appeal to both consumers and human resource professionals.
In the age of mobile technology, building energy auditors still collect data on paper spreadsheets and spend hours doing manual data entry. kWhOURS supplies tablet software and cloud storage to make their work incredibly more efficient.
kWhOURS came to our design studio needing to migrate their tablet application from Windows to iPad. We tore apart and reassembled the software’s organization to facilitate this significant switch.
The design team began with sketches and wireframes, organized the flow of the application, and ran field tests with actual customers before investor demonstrations. We also worked to simplify the kWhOURS story, helping their brand match the user-friendly tools they offer.
Installing rooftop solar is confusing and irritating for homeowners who don’t have expert help. Kiwi offers a simple online process like solar leasing companies, but allows homeowners to make money from owning their solar panels.
Kiwi came to Greenstart with a valuable supplier network based on three years of prior commercial sales. They asked us to shape development of their new consumer-facing product. Our team answered vital questions about how to deliver one attractive kit with all the right parts, and then helped select their revenue engine. Greenstart co-developed their online purchasing tool and led Kiwi through a road test of sales in a prototype market.
An integral part of this process was positioning Kiwi as a juicy and enticing brand that stands out from other solar companies. The result is a product strongly differentiated by its design and market-tested with actual customers.
Genability’s customers, like solar installers and home appliance retailers, were using the data engine and excited about their insights. But to capture the full value of the data, they needed a way to share this insight with everyday consumers.
Genability knew they needed to build a world-class product family on top of their data engine. They invited Greenstart to help architect a suite of products that would fulfill specific customer needs in their first market.
Genability identified solar installers as their first strategic market. We investigated the key motivations of both Genability’s solar business customers, as well as the homeowners who get solar installed. This work helped us understand the most important goal of Genability’s products: helping homeowners feel confident about the accuracy of electricity prices and estimates of how much they might be able to save.
Absorbing these learnings, we concepted and co-created a family of six distinct products that map to specific customer needs. Our user experience experts designed both the front-end interface and back-office tools to complement each other. We created wireframes and explored the visual design over many iterations. It was critical for each product to feel clean, simple, and easy to understand.
One of the products we designed for the solar retail market is the Genability Solar Switch. A homeowner thinking about solar panels can see an engaging and accurate representation of how much they spend on electricity. Then, they can toggle a virtual switch on and off that helps them understand how much they would save with solar. We tailored the features and visual design of the switch to feel trusted and real.
As we worked together, we helped Genability crystallize the message about the true value of their data: as a third-party service helping companies sell renewable energy or energy-efficient products. This includes solar salespeople, smart appliance retailers, manufacturers and more. Genability provides confidence about the changing electricity price for each of these markets. Our storytelling experts helped distill the complex explanation of why they matter into one crisp story.
Genability products are used by solar retailers like Sunrun, NRG, and SunPower and SunEdison. They are helping homeowners and commercial building managers trust and understand their projected savings from solar panels.
Genability now has a strategic foundation to enter their next markets: home appliance retailers, energy storage and electric vehicles. This repeatable product development roadmap will help them get there.
Learn more about Genability.